Note: 大发彩票平台鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2024, Winter 2025, Summer 2025
Instructors: Etemad, Hamid; Aronovitch, Aviva; Cyrius, Fabienne; Blanchette, Simon (Fall) Dor茅, Bruce; Zhao, Clarice (Winter) Belkhiria, Ferris (Summer)
