´ó·¢²ÊƱƽ̨

important

Note: ´ó·¢²ÊƱƽ̨’s new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.

Course information on this site is not reflective of offerings for the 2025–2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.

FMT4 014 Marketing Strategies (152-VSP-MC) (2 credits)

Offered by: Farm Mgmt & Technology Program (Agricultural & Environmental Sciences)

Overview

FMT4 : Objectives of this course are to cover introductory marketing, market structures as well as basic economic principles in order to better understand the different marketing strategies occurring in the agri-food sector. An introduction to microeconomics and market structures will develop toward the different marketing channels agricultural producers are exposed as well as value chain management.

Terms: Fall 2024

Instructors: Brault, Simon (Fall)

Back to top