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Siddhanth Mookerjee

Title: 
Assistant Professor, Bensadoun School of Retail Management / Marketing
Siddhanth Mookerjee
Contact Information
Email address: 
siddhanth.mookerjee [at] mcgill.ca
Alternate email address: 
danielle.himbeault [at] mcgill.ca
Address: 

Bronfman Building []
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D. Marketing and Behavioural Science,听Sauder School of Business, University of British Columbia (2024)
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Area(s): 
Marketing
Bensadoun School of Retail Management
Link(s): 
Office: 
233B
Biography: 

Siddhanth (Sid) Mookerjee is an Assistant Professor of Marketing at the听Bensadoun School of Retail Management (BSRM) and the Desautels Faculty of Management at 大发彩票平台.

His research examines marketplace morality, focusing on how consumers respond to firms that engage in actions which have moral and/or prosocial implications.听His research has been published in the听Journal of Marketing and the Journal of Consumer Research. His research has been presented at several conferences such as the Association for Consumer Research (ACR) Conference and the Society for Consumer Psychology (SCP) Conference.
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Areas of expertise: 

Consumer Psychology, Corporate Social Responsibility, Prosocial Behaviour, Retail Marketing

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Consumer Psychology
Selected publications: 

With Ekin Ok, Rishad Habib, Karl Aquino and Yann Cornil (2025), "Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences", 听Journal of Consumer Research (in press).听

With听Yann Cornil and JoAndrea Hoegg (2021), 鈥淔rom Waste to Taste: How 鈥淯gly鈥� Labels Can Increase Purchase of Unattractive Produce鈥� Journal of Marketing, 85(3), 62-77, doi:.

Selected Media Mentions: CBS News, Harvard Business Review, Vancouver Sun, CKNW Global News Radio, Medium US, MSN, Manager Magazin, The Australian, Das Magazin

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