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When OpenAI released ChatGPT in late 2022, the hype around AI began building to a fever pitch. Big money poured in to big tech, sending the stock of companies like Microsoft and Nvidia soaring. But a December 2024 AI chatbot release from a much smaller Chinese tech firm is showing that generative AI can be built a much more modest budget. 鈥淒eepseek shows that smaller companies with more limited resources can compete with tech giants,鈥� Prof. Ruslan Goyenko told Benefits Canada. 鈥淏efore, they could not enter the AI space because the costs were too high, but smaller firms are now considering it and are now budgeting to invest into it.鈥�